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targetaudience Posts

  • Jobs to Be Done. An innovative framework to identify your customers’ needs

    Dec 17, 2021Stop focusing on your product — focus on your user problems and help the users change their status to "done."

    You can create a fancy electric vehicle with all-wheel drive and AI – but it’s not enough to sell. Instead, you have to dig deeper and shift the focus from the product to the consumer.  The Jobs To Be Done concept handles this. Let’s figure out how it works to prevent the creation of unnecessary […]

  • Non-Standard Ways to Identify the Right Target Audience for Your Business

    Jan 22, 2021Stand-ups, forums, and more to find your right target audience.

    You can’t afford to target everyone, and even if you could, it would be a bad idea. The rules are simple: There are two types of advertising: good and bad. What is the difference? People believe in good ads, and they just watch bad ads. To feel something for an advertisement, a person must recognize […]