{"id":1551,"date":"2021-04-29T15:03:38","date_gmt":"2021-04-29T15:03:38","guid":{"rendered":"https:\/\/sweetcode.pro\/?p=1551"},"modified":"2022-07-08T12:53:22","modified_gmt":"2022-07-08T12:53:22","slug":"sweetcode-lab-the-email-marketing-process-chain","status":"publish","type":"post","link":"https:\/\/sweetcode.pro\/sweetcode-lab-the-email-marketing-process-chain\/","title":{"rendered":"Sweetcode Lab: The Email Marketing Process Chain"},"content":{"rendered":"

Email marketing is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers, and reach your business goals. Our team knows how to convert prospects into customers and turn one-time buyers into loyal, raving fans using email marketing. And today, we want to share the email marketing process chain we strategically developed as part of our SMM&SEO Services<\/a>.<\/span><\/p>\r\n

\"\"

Step 1: <\/b>Thorough marketing research & analysis<\/b><\/p>\r\n

Before starting work, our team analyzes in detail your business and all the information you provide.<\/span><\/p>\r\n

Step 2: <\/b>Select best-fit subscriber list<\/b><\/p>\r\n

Based on your business requirements and target audience profile, <\/span>we choose one of your lists that fits best and promises a high response.<\/span><\/p>\r\n

Step 3: <\/b>Develop content<\/b><\/p>\r\n

Our experienced marketing specialists frame the subject, <\/span>headline, body copy, and tags for your email campaign.<\/span><\/p>\r\n

Step 4: <\/b>Design email<\/b><\/p>\r\n

Our design team uses the right images and format to craft an attractive and high-impact mailer keeping your brand values in mind.<\/span><\/p>\r\n

Step 5: <\/b>Client’s approval<\/b><\/p>\r\n

After finalizing the mailer at our end, we send it to you for approval and execute the changes requested by you.<\/span><\/p>\r\n

Step 6: <\/b>Send campaign<\/b><\/p>\r\n

Once the list, email design, and content are finalized, <\/span>we send the campaign using our application.<\/span><\/p>\r\n

Step 7: <\/b>Track results<\/b><\/p>\r\n

Generally, email responses come back within 3 days of sending. We collate all the required data related to click rates, bounces, etc.<\/span><\/p>\r\n

Step 8: <\/b>Generate reports<\/b><\/p>\r\n

We organize the data with campaign statistics analysis <\/span>and give it to you.<\/span><\/p>\r\n

But all starts with creating an email list of subscribers.\u00a0<\/span><\/i><\/span><\/p>\r\n

Without this step, we will not be able to get started. We want to help you grow your list and keep engagement rates even higher.<\/span><\/p>\r\n

So, how do you do that? It’s easier said than done, but the following tips will help you build a high-quality email list in record time.<\/span><\/p>\r\n

– Use a well-timed popup<\/strong><\/p>\r\n

And don’t forget to explain the benefits of your subscribing. Spell it out for them very clearly, whenever you can.<\/span><\/p>\r\n

– Create a signup form on your Facebook page<\/strong><\/p>\r\n

– Invite users to subscribe when registering or placing an order<\/strong><\/p>\r\n

– Create a landing page<\/strong> to talk about the benefits of joining your email list. You also can promote this page on your social media.<\/span><\/p>\r\n

– Add an opt-in at the end of articles<\/strong><\/p>\r\n

– Turn popular posts into lead magnets\u00a0<\/strong><\/p>\r\n

Something like: Want this neat bonus? It’s free! I just need your email address\u2026”<\/span><\/p>\r\n

Now that you know how to get more email subscribers, soon, you’ll be on your way to growing your newsletter list.<\/span><\/p>\r\n

Now let’s take a look at the metrics you should be paying attention to in your email marketing efforts.<\/span><\/p>\r\n

– Open rate<\/strong> \u2014 the percentage of email recipients who open a given email.<\/span><\/p>\r\n

– Conversion rate<\/strong> measures the percentage of your audience that takes the action you want them to.<\/span><\/p>\r\n

– Click rate<\/strong> provides the percentage of total recipients who clicked any tracked link in the campaign.\u00a0<\/span><\/p>\r\n

– Device statistics<\/strong> tell you which devices your audience uses to read your emails, and that data is beneficial.\u00a0<\/span><\/p>\r\n

– Spam score<\/strong> measures the rate at which contacts mark your emails as spam. A high spam score shows that your audience doesn’t find value in what you send them.\u00a0<\/span><\/p>\r\n

– Bounces<\/strong> occur when an email server rejects an email. This data helps keep your audience organized and tracking deliverability. <\/span><\/p>\r\n

– Unsubscribe rate<\/strong> – the percentage of email recipients who unsubscribe from your send list after opening a given email.<\/p>\r\n

Average email marketing campaign stats by industry you can find in Mailchimp’s research<\/span><\/a> are metrics for beauty, business, E-Commerce, government, and more.<\/span><\/p>\r\n

\"\"

Well, we hope we have clarified our email marketing process chain and were helpful to you.\u00a0<\/span><\/p>\r\n

We invite you to learn more about our <\/span>SMM&SEO plans <\/span><\/a>that were strategically designed to help grow communities and keep the audience engaged.<\/span><\/p>","protected":false},"excerpt":{"rendered":"

Email marketing is an important part of any marketing strategy. Email is the most cost-effective way to promote your products, communicate with your customers, and reach your business goals. Our team knows how to convert prospects into customers and turn one-time buyers into loyal, raving fans using email marketing. And today, we want to share […]<\/p>\n","protected":false},"author":5,"featured_media":1560,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[49],"tags":[72,90,89,91,92],"acf":[],"yoast_head":"\nSweetcode Lab: The Email Marketing Process Chain - Sweetcode Lab<\/title>\n<meta name=\"description\" content=\"Email marketing is an important part of any marketing strategy. 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